Phoenix Advantage, Inc. was incorporated in 1996. The founding partners, Arun Vedhanayagam and Bruce Blagg, had previously led the turn-around of several organizations by combining fundamental leadership with innovative information technology. Analyzing their experiences, expertise, and mutual visions, they decided to switch roles from internal leaders of change to external consultants.
In forming the company, they wanted to create a consulting model
different from ones they had experienced. In particular, they wanted
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All work performed by partners and associates based on experience
as well as expertise
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A focus on added value to the client, not just completing a
contract
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A business model that would minimize outside intervention (i.e.,
consultant days) for the client and maximize the development of
internal change agents
 The business model used by Phoenix Advantage resulted in an organizational structure different from many of the established consulting companies. To minimize the need for consulting days, and to provide flexibility to handle clients needs, the company has limited the number of direct employees and developed extensive strategic partnerships.
Thus, Phoenix Advantage can quickly provide resources for large projects while limiting the size of engagements overall.
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