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Business Assessments
Business assessments are a high-level analysis of a company's
operations and its supporting informational technology. Phoenix Advantage
has worked with Wall Street investment companies to develop a service for
quickly and accurately assessing current and future operational
performance. We offer this service to a variety of clients interested in
acquisitions, mergers, minority investments, or identifying opportunities
for their own improvement.
A business assessment normally involves three areas.
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Analysis of core business processes. The audit
reviews all the major non-financial processes associated with the
business. In the financial area, it covers closing of the general
ledgers, efficiency of payables and receivables, and accuracy of key
operating costs and inventory balances. The analysis estimates
potential improvements, the cost to attain them, and the
organization's capability to implement the changes.
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Analysis of the supporting information technology.
This examines the status and capabilities of the current
infrastructure. The review covers hardware, software, and personnel.
It provides an estimate of the cost for adjusting the infrastructure
to support the current business model as well as any proposed changes.
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Evaluation of strategic alternatives. The
assessment outlines possible alternatives for improving performance.
It provides an evaluation of the benefits, costs, difficulties, and
time required for each alternative. Where appropriate, there is a
discussion of how the alternatives align with the long-term strategy
of the company or investor.
If your company is considering an
acquisition or investment, Phoenix Advantage provides the operational and
technical perspective to augment the financial analysis associated with a
traditional due-diligence. We can assess the capabilities, difficulties,
and costs required to achieve the changes identified by financial
analysis, and uncover additional opportunities that are not reflected in
the historical data.
For companies looking to improve their performance, their position in
the marketplace, or their competitive advantage, Phoenix Advantage
provides a quick, accurate, independent assessment on how to achieve the
goal. We also provide the analysis to align the information technology to
support the necessary operational changes.
A Typical Engagement:
Business assessments are consists of four phases.
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Pre-Review. Phoenix Advantage prepares for the
review by familiarizing itself with the company and its business
environment. When dealing with acquisitions, mergers, and investments,
this involves reviewing financial documents, management briefings, and
investor information. For internal reviews, this usually involves a
one or two day meeting with leadership plus a review of relevant
internal documents. In both cases, we supplement the information
received with our own analysis of competition and industry conditions.
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Assessment. This is a series of meetings,
normally conducted during one visit. The meetings involve the
leadership of the core business processes, and the leadership of
information technology. The pace and depth of analysis is similar to a
due-diligence study.
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Analysis. Phoenix Advantage spends several days
analyzing the information gathered during the Pre-Review and
Assessment Phases. Additional questions and clarifications may be
required. The analysis summarizes the collected information into a set
of observations and recommendations for the client.
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Report. Lastly, we meet with the client to
review the conclusions and assist with a plan of action based on the
client's strategic objectives. Discussions include long-term and
short-term benefits, cash flow implications, alignment with long-term
strategy, and any difficulties that need to be addressed.
Clients have found this service to be of
significant value. Several investors have formed partnerships with Phoenix
Advantage to perform business assessments before proceeding with
acquisitions or minority investments. If you are interested in having an
audit performed, or would like to know how they can be of benefit to you,
please contact us.

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